on-site interviews
personas
service blueprint
synthesis & revised problem
feature analysis
user testing
open card sorts
feature priority matrix
task flows
user flows
style guide
first iteration design
first iteration
test
second iteration design
final prototype
Research:
Design:
Deliverables:
Personas developed from
7 informational interviews and in field observation.
Affinity (Theme Mapping)
We took the qualitative data from our interviews, user tests, and field notes at the museum,  and aggregated it in order to find patterns.
Open Card Sort, (mental model hierarchy of categories)
7 participants, 41 pieces of content.
Avg groupings, synonyms used when direct label not applicable.
Next Steps: Improve in person service experience at museum.
Spec Doc for Developers
Urban Archive is a tech nonprofit fostering connection between people, places, and cultural institutions.
Client UX Design
Museum and City Tour App
Features: Museum
Curation, GPS based Historical Information
iOS
Focus: iOS App Experience
Task Flows
User Flows
Revised Problem Statement
New Yorkers experience the growth and evolution of their city firsthand. Many wish to learn about the city's history for their own personal development or social engagement, but in an authentic and accessible way. Common roadblocks when engaging in a museum or walking tour include limited time, lack of control over the experience, or language barriers...
How might we construct a consistent self-guided tour experience about the history and evolution of NYC, for people who value exploration as a social activity or solo endeavor?
Industry
Comparison
2x2 Priority Matrices
Style Guide
First Iteration Designs
architecture
museums
notable
districts
parks and
infrastructure
social
movements
art,
culture,
sports
eats
eras
Try Prototype
Procsss:
design
research
Google Expeditions
Code
Urban Archive
Y 500
Yabla
Open Card Sort
Next Steps
Spec Doc for Developers
Task Flows
User Flows
Revised Problem
Industry Comparison
2x2 Priority Matrices
Style Guide
First Iteration Designs
architecture
museums
notable
districts
parks and
infrastructure
social
movements
art,
culture,
sports
eats
eras
Google Expeditions
Code
Urban Archive
Y 500
Yabla
Try Prototype
Urban Archive is a tech nonprofit fostering connection between people, places, and cultural institutions.
New Yorkers experience the growth and evolution of their city firsthand. Many wish to learn about the city's history for their own personal development or social engagement, but in an authentic and accessible way. Common roadblocks when engaging in a museum or walking tour include limited time, lack of control over the experience, or language barriers...
How might we construct a consistent self-guided tour experience about the history and evolution of NYC, for people who value exploration as a social activity or solo endeavor?